Net Margin (monthly)
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Net MRR − OpEx
Net MRR
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After Apple cut
Monthly OpEx
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— line items
Open Reports
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Pending moderation
Overview
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D1 / D7 / D30 Retention by Signup Cohort
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Onboarding Funnel
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Trial arrow_forward Paid Conversion
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Public vs Private Log Ratio
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Gender Breakdown
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Age Distribution
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Popular Domains
Which life domains users picked in onboarding. Under-served domains → content investment opportunity.
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Most-Joined Challenges
Top 25 challenges by join count.
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Onboarding Dropoff
Where users abandon onboarding. Steps with the most drops are friction points worth fixing.
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Referrals by Ambassador
Signups attributed to each creator's code, with how many converted to premium.
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Referrals by Source
Where they came from — tiktok, instagram, youtube, twitter, web.
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Onboarding Answer Distributions
Users who completed onboarding. WEAK SIGNAL = one answer > 40% — question may not segment well.
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Users
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Content
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Moderation
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Moderator audit log
Last 100 ModerationAction records across the team. Each row is immutable.
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Support
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Revenue
Gross MRR
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Net MRR
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After — Apple cut
Gross ARR
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ARPPU (monthly)
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Subscription Mix
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Premium by Product
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Renewals + Risk
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Revenue Projection
Enter a user count and project.
Operating Costs
Monthly OpEx
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Annual OpEx
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Net Margin / Month
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Net MRR − OpEx
Cost Line Items
Values seeded from defaults. Override on Railway via OPEX_<KEY>_USD env vars (e.g. OPEX_RAILWAY_USD=15).
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Ambassador Applications
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